PRIVACY POLICY

1. Introduction

Welcome to LeadConverse ("Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website www.leadconverse.com, use our services, or engage with us in any way.

This Policy applies to all information collected through our website, marketing campaigns, client onboarding, and any related services we provide across the United States, Canada, and other parts of North America.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

•        Fill out a contact or inquiry form on our website

•        Book a strategy call or consultation

•        Sign up for or purchase our services

•        Subscribe to our email communications

•        Communicate with us by email, phone, or other means

This information may include: full name, business name, email address, phone number, mailing address, billing information, and any other details you choose to share.

2.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

•        IP address and general geographic location

•        Browser type and version

•        Device type and operating system

•        Pages visited and time spent on each page

•        Referring URLs and search terms

•        Cookies and similar tracking technologies

2.3 Information From Third Parties

We may receive information about you from third-party sources, including advertising platforms such as Facebook and Google, analytics providers, and business data services, to the extent permitted by applicable law.

3. How We Use Your Information

We use the information we collect for the following purposes:

•        To provide, operate, and maintain our services

•        To process transactions and send related billing information

•        To respond to your inquiries and fulfil your requests

•        To send administrative communications, including service updates and policy changes

•        To send marketing and promotional communications (where you have consented or we have a legitimate interest)

•        To manage and optimize our advertising campaigns on your behalf

•        To improve our website, services, and overall user experience

•        To monitor and analyze usage trends and preferences

•        To detect, prevent, and address fraud, technical issues, and security threats

•        To comply with applicable laws and regulatory obligations

4. Legal Basis for Processing (Canadian & US Residents)

4.1 Canada — PIPEDA / Quebec Law 25

For individuals in Canada, we process your personal information based on your consent, or where processing is necessary for the establishment, exercise, or defence of legal claims, or where we have a legitimate business purpose. Quebec residents have additional rights under Law 25, including the right to data portability and the right to be informed of automated decision-making.

4.2 United States

For residents of US states with applicable privacy laws (including California, Virginia, Colorado, and others), please see Section 11 (Your Rights By Jurisdiction) for state-specific disclosures and rights.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

•        Service providers and vendors who assist in operating our business (e.g., CRM platforms, email marketing tools, payment processors, advertising platforms)

•        Professional advisors, including lawyers and accountants, under confidentiality obligations

•        Business partners, only where you have consented or where necessary to fulfil your service agreement

•        Law enforcement or regulatory authorities, where required by law or court order

•        Successor entities in the event of a merger, acquisition, or sale of business assets

All third parties are required to maintain appropriate security standards and are prohibited from using your information for any purpose other than that for which it was shared.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze traffic, and support our advertising efforts. You may control cookie settings through your browser preferences. Note that disabling cookies may affect the functionality of certain parts of our website.

We use the following types of cookies:

•        Essential cookies — required for the website to function correctly

•        Analytics cookies — to understand how visitors use our site

•        Marketing cookies — to deliver relevant advertisements and track campaign performance

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

As we operate across Canada and the United States, your information may be transferred across jurisdictions. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with applicable privacy legislation, including PIPEDA in Canada and applicable US state laws.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

11. Your Rights By Jurisdiction

All Users

Regardless of your location, you have the right to:

•        Request access to the personal information we hold about you

•        Request correction of inaccurate or incomplete information

•        Withdraw consent where processing is based on consent

•        Lodge a complaint with the relevant privacy authority

Canadian Residents (PIPEDA / Law 25)

•        Right to access and correct personal information

•        Right to withdraw consent

•        Right to data portability (Quebec residents)

•        Right to be informed of automated decision-making (Quebec residents)

To exercise these rights, contact the Office of the Privacy Commissioner of Canada or the Commission d'acces a l'information (Quebec).

California Residents (CCPA / CPRA)

•        Right to know what personal information is collected, used, shared, or sold

•        Right to delete personal information

•        Right to opt-out of the sale or sharing of personal information

•        Right to non-discrimination for exercising your privacy rights

•        Right to correct inaccurate personal information

•        Right to limit use of sensitive personal information

We do not sell personal information. To submit a privacy request, contact us at the details in Section 14.

Other US State Residents (Virginia, Colorado, Connecticut, Texas, etc.)

Residents of US states with applicable consumer privacy laws have the right to access, correct, delete, and port their personal data, and to opt out of targeted advertising. Contact us using the details in Section 14 to submit a request.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a child under 18 without parental consent, we will take steps to delete that information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the effective date above. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

LeadConverse

Email: [email protected]

Website: www.leadconverse.com